Mohammad Amjad Product Manager
I help companies create, manage, and grow their products.
About Me
A product leader, a team player, and an experienced professional.
Creating, managing, and growing products for 10+ years.
With a background in technology and business working in the ecommerce and medical industries, I am able to leverage the following skills I have acquired to successfully create, manage, and grow products. Here are some of my accomplishments and key skills:
- Producing 3 continuous years of substantial product growth at the American Medical Association (AMA) for the product I own and manage (FREIDA) resulting in an increase in total traffic by 46.5%, which equates to 158K+ additional users and an increase in member conversion by 22%, 4.7k+ new members.
- Leading product requirements and design at the Blue Cross Blue Shield for the Affordable Care Act integration with BCBS resulting in 5.5 million member enrollments to BCBS via the Affordable Care Marketplace.
- Expertise in managing all aspects of product development life cycle including product vision, roadmap, budget, scope, requirements, design, backlog, resources, development, vendors, UAT, training, search engine optimization (SEO), marketing, and measuring success
- Expertise in creating and communicating key artifacts such as strategic roadmaps, vision documents, KPI goals, vendor contracts, SOW, RFP, requirements, wireframes, analytics reports, and executive presentations.
- Expertise in leading and managing multiple development projects with companies using Agile and Waterfall methodologies.
Let’s get in touch to chat about how I can leverage my skills to help your product.
What I Bring to the Table
A blend of technology and business background with 10+ years of experience in helping design, manage, and grow products.
Product Design
Experienced in vision artifacts, roadmap creation, requirements creation, UX/UI design, and vendor contracts.
Product Management
Experienced in product backlog creation and management, budgeting, resource management, project management, and offshore management.
Product Growth
Experienced in variety of marketing techniques, marketing channels, search engine optimization (SEO), and Google Analytics.
Work Experience
At the American Medical Association (AMA), I own and manage a crucial digital product called FREIDA, the AMA residency and fellowship database. My accomplishments include:
- Producing 3 continuous years of substantial product growth resulting in an increase in total traffic by 46.5%, which equates to 158K+ additional users and an increase in member conversion by 22%, 4.7k+ new members.
- Creating, managing, and getting alignment from all interested parties on the strategic product
roadmap, product vision, KPI goals, and quarterly product enhancement schedules. - Utilizing various techniques such as stakeholder interviews, user interviews, product knowledge,
analytics, market trends, competitive analysis, and UX standards to define product requirements
and design. - Creating, managing, and prioritizing the product backlog. Partnering with IT team to implement
product backlog items, with SEO experts to optimize them, and with marketing experts to promote
them. - Leading and managing FREIDA re-platform project from the ground up. Turning an unpredictable,
almost-chaotic project into a product success. - Leading presentations and review sessions with executive management on quarterly/yearly product
metrics and newly developed features. - Constantly innovating FREIDA by launching new pilots and measuring their success.
- Leading and managing internal relations with business partners, stakeholders, IT, creative,
marketing team, analytics team, as well as external vendor relations.
At the Blue Cross Blue Shield (BCBS), I worked on
multiple projects on the Affordable Care Act. My accomplishments include:
- Leading requirements and design for the Affordable Care Act integration with BCBS resulting in 5.5
million member enrollments to BCBS via the Affordable Care Marketplace. - Partnering with executive management and solutions architect management to create storyboard of
the high-level future state design for the Affordable Care Act. - Working with the Business and the Solutions Architects to create detail design documents
consisting of functional/non-functional requirements, wire-frames, acceptance criteria, and logical
design. - Prioritizing requirements, development, and testing efforts to ensure minimum viable product is
created within the given timelines.
At ABS Graphics, I managed multiple projects for clients such as Siemens and GAP. My accomplishments include:
- Ensuring successful integration of client’s requirements with the company’s out of the box software solution.
- Managing in-house and off-shore development teams.
- Preparing technical presentations and demos for potential clients.
- Leading requirements gathering sessions, client, and executive presentations.
- Creating key artifacts such as high-level process workflows, detailed end user process workflows,
online portal workflows, business requirements documents (BRD), and UI wireframes. - Leading testing, internal training, and creation of user manuals for newly built solutions for clients
Companies I've Worked With
American Medical Association (AMA), FREIDA, Blue Cross Blue Shield, HCSC, ABS Graphics
What My Co-workers Say
In my time working with Mohammad, he impressed me on many dimensions. While being embedded in an unpredictable, almost-chaotic R&D project, Mohammad’s calm approach to bringing the right people together to focus on the key product requirements and use cases regularly cut through the noise to keep things moving in the right direction. He has this great ability to synthesize complex project and product information and turn into understandable, actionable detail, which makes a whole lot of business and common sense. Combined with his ability in both business analytics and product management, Mohammad would be a terrific asset to any team that needs product or project leadership.
I had the privilege and honor of working with Mohammad. His zealous personality combined with skills make him extraordinary. He always took extra mile to stand apart from the rest of the team members. I would definitely recommend him and would love to work with him in the near future endeavors.